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The portable MBA /
A totally revised new edition of the bestselling guide to business school basics. The bestselling book that invented the "MBA in a book" category, The Portable MBA Fifth Edition is a reliable and information-packed guide to the business school curriculum and experience. For years, professi...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. :
John Wiley & Sons,
©2010.
|
| Edición: | 5th ed. |
| Colección: | Portable MBA series.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 245 | 0 | 4 | |a The portable MBA / |c edited by Kenneth M. Eades [and others]. |
| 250 | |a 5th ed. | ||
| 260 | |a Hoboken, N.J. : |b John Wiley & Sons, |c ©2010. | ||
| 300 | |a 1 online resource (xvii, 358 pages) : |b illustrations | ||
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| 490 | 1 | |a The Portable MBA Series ; |v v. 34 | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Accounting principles -- The principles of economics -- Introduction to business ethics -- Marketing management -- Financial management -- Operations management -- Managing people -- Supply chain management -- Strategy : defining and developing competitive advantage -- Financial analysis and firm valuation -- Consumer behavior -- New product creation -- Entrepreneurship -- Emerging markets and development -- Enterprise risk management -- Leading from the middle -- Managing teams -- Starting your new career with your MBA. | |
| 588 | 0 | |a Print version record. | |
| 520 | |a A totally revised new edition of the bestselling guide to business school basics. The bestselling book that invented the "MBA in a book" category, The Portable MBA Fifth Edition is a reliable and information-packed guide to the business school curriculum and experience. For years, professionals who need MBA-level information and insight-but don't need the hassle of business school-have turned to the Portable MBA series for the very best, most up-to-date coverage of the business basics. This new revised and expanded edition continues that long tradition with practical, real-world business | ||
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| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Accounting. | |
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| 830 | 0 | |a Portable MBA series. | |
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