Social media metrics : how to measure and optimize your marketing investment /

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Social Media Metrics gives you an A-Z guide to using date to drive your social media marketing efforts. Inside you'll find how best to assess your Twitter and Facebook followings, how to maximize your social media ROI, how to use social media metrics to effectively make your case to skeptics, a...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Sterne, Jim, 1955-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, N.J. : John Wiley, ©2010.
Colección:New rules of social media series.
Temas:
Internet marketing.
Social media > Economic aspects.
Marketing research.
Online social networks > Economic aspects.
Marketing sur Internet.
Médias sociaux > Aspect économique.
Marketing > Recherche.
Réseaux sociaux (Internet) > Aspect économique.
BUSINESS & ECONOMICS > Marketing > Telemarketing.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Marketing > Direct.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
Internet marketing
Marketing research
Social media > Economic aspects
dissertations.
Academic theses
Academic theses.
Thèses et écrits académiques.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Getting focused : identifying goals
  • Getting attention : reaching your audience
  • Getting respect : identifying influence
  • Getting emotional : recognizing sentiment
  • Getting response : triggering action
  • Getting the message : hearing the conversation
  • Getting results : driving business outcomes
  • Getting buy-in : convincing your colleagues
  • Getting ahead : seeing the future.

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