Consumer research : introspective essays on the study of consumption /

This collection of essays provides a personal, thought-provoking and often humorous documentation of the evolution of the field of consumer research. The book highlights aspects of hotly debated issues that surround this field of inquiry, and presents a picture of how consumer research has grown and...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Holbrook, Morris B.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Thousand Oaks : Sage Publications, ©1995.
Temas:
Consumers > Research.
Consumer behavior.
Consommateurs > Recherche.
Consommateurs > Comportement.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Consumer behavior
Consumers > Research
Verbraucherforschung
Consumentenonderzoek.
Consumentengedrag.
Consommateurs.
Consommateurs > Préférences.
Market research
Acceso en línea:Texto completo
Tabla de Contenidos:
  • 1. A Brief History of Morris the Cat
  • 2. Theory Development is a Jazz Solo
  • 3. On Hatching a Program of Consumer Research
  • 4. What is Consumer Research?
  • 5. O, Consumer, How You've Changed
  • 6. Whither Consumer Research?
  • 7. Romanticism, Subjective Personal Introspection, and Morris the Epicurean
  • 8. The Role of Lyricism in Consumer Research
  • 9. Dogmatism and Catastrophe in the Development of Marketing Thought
  • 10. I'm Hip
  • 11. Epilogue.

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