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Consumer research : introspective essays on the study of consumption /
This collection of essays provides a personal, thought-provoking and often humorous documentation of the evolution of the field of consumer research. The book highlights aspects of hotly debated issues that surround this field of inquiry, and presents a picture of how consumer research has grown and...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Thousand Oaks :
Sage Publications,
©1995.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Holbrook, Morris B. | |
| 245 | 1 | 0 | |a Consumer research : |b introspective essays on the study of consumption / |c Morris B. Holbrook. |
| 260 | |a Thousand Oaks : |b Sage Publications, |c ©1995. | ||
| 300 | |a 1 online resource (xii, 419 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references (pages 369-399) and index. | ||
| 505 | 0 | |a 1. A Brief History of Morris the Cat -- 2. Theory Development is a Jazz Solo -- 3. On Hatching a Program of Consumer Research -- 4. What is Consumer Research? -- 5. O, Consumer, How You've Changed -- 6. Whither Consumer Research? -- 7. Romanticism, Subjective Personal Introspection, and Morris the Epicurean -- 8. The Role of Lyricism in Consumer Research -- 9. Dogmatism and Catastrophe in the Development of Marketing Thought -- 10. I'm Hip -- 11. Epilogue. | |
| 506 | |3 Use copy |f Restrictions unspecified |2 star |5 MiAaHDL | ||
| 533 | |a Electronic reproduction. |b [Place of publication not identified] : |c HathiTrust Digital Library, |d 2010. |5 MiAaHDL | ||
| 538 | |a Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. |u http://purl.oclc.org/DLF/benchrepro0212 |5 MiAaHDL | ||
| 583 | 1 | |a digitized |c 2010 |h HathiTrust Digital Library |l committed to preserve |2 pda |5 MiAaHDL | |
| 588 | 0 | |a Print version record. | |
| 506 | 1 | |a Legal Deposit; |c Only available on premises controlled by the deposit library and to one user at any one time; |e The Legal Deposit Libraries (Non-Print Works) Regulations (UK). |5 WlAbNL | |
| 540 | |a Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force. |5 WlAbNL | ||
| 520 | |a This collection of essays provides a personal, thought-provoking and often humorous documentation of the evolution of the field of consumer research. The book highlights aspects of hotly debated issues that surround this field of inquiry, and presents a picture of how consumer research has grown and developed over the past 25 years. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Consumers |x Research. | |
| 650 | 0 | |a Consumer behavior. | |
| 650 | 6 | |a Consommateurs |x Recherche. | |
| 650 | 6 | |a Consommateurs |x Comportement. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a Consumer behavior |2 fast | |
| 650 | 7 | |a Consumers |x Research |2 fast | |
| 650 | 7 | |a Verbraucherforschung |2 gnd | |
| 650 | 1 | 7 | |a Consumentenonderzoek. |2 gtt |
| 650 | 1 | 7 | |a Consumentengedrag. |2 gtt |
| 650 | 7 | |a Consommateurs. |2 ram | |
| 650 | 7 | |a Consommateurs |x Préférences. |2 ram | |
| 653 | 0 | |a Market research | |
| 758 | |i has work: |a Consumer research (Text) |1 https://id.oclc.org/worldcat/entity/E39PCH93WTVV6ttKKGBvKRP98P |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Holbrook, Morris B. |t Consumer research. |d Thousand Oaks : Sage Publications, ©1995 |w (DLC) 95007712 |w (OCoLC)32168034 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=1920455 |z Texto completo |
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