Consumer research : introspective essays on the study of consumption /

This collection of essays provides a personal, thought-provoking and often humorous documentation of the evolution of the field of consumer research. The book highlights aspects of hotly debated issues that surround this field of inquiry, and presents a picture of how consumer research has grown and...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Holbrook, Morris B.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Thousand Oaks : Sage Publications, ©1995.
Temas:
Consumers > Research.
Consumer behavior.
Consommateurs > Recherche.
Consommateurs > Comportement.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Consumer behavior
Consumers > Research
Verbraucherforschung
Consumentenonderzoek.
Consumentengedrag.
Consommateurs.
Consommateurs > Préférences.
Market research
Acceso en línea:Texto completo
Descripción
Sumario:This collection of essays provides a personal, thought-provoking and often humorous documentation of the evolution of the field of consumer research. The book highlights aspects of hotly debated issues that surround this field of inquiry, and presents a picture of how consumer research has grown and developed over the past 25 years.
Descripción Física:1 online resource (xii, 419 pages) : illustrations
Bibliografía:Includes bibliographical references (pages 369-399) and index.
ISBN:9781452247434
1452247439
9781483327334
1483327337
Acceso:Legal Deposit;

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