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Franchising dreams: the lure of entrepreneurship in America /
"Franchising has become an ever-present feature of the American landscape. One-third of the U.S. gross domestic product flows through franchises, and they employ one out of every sixteen workers. But how did franchising come to play such a dominant role in the American economy? What are the day...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Chicago :
University of Chicago Press,
©2002.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | "Franchising has become an ever-present feature of the American landscape. One-third of the U.S. gross domestic product flows through franchises, and they employ one out of every sixteen workers. But how did franchising come to play such a dominant role in the American economy? What are the day-to-day experiences of franchisees and franchisers in the workplace? What challenges and pitfalls await them as they stake their claim to prosperity? These are just a few of the questions explored in Franchising Dreams, a documentary-like look into the frustrations and uncertainties that entrepreneurs face in their pursuit of the American dream."--Jacket. |
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| Descripción Física: | 1 online resource (x, 186 pages) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9780226051925 0226051927 0226051900 9780226051901 1282538276 9781282538276 9786612538278 6612538279 |