Cargando…
If you build it will they come? : three steps to test and validate any market opportunity /
Know if you'll hit your targets before pulling the trigger on any marketing plan. More than sixty five percent of new products are commercial failures, and if you compound this with a recession, now more than ever you can't afford to be wrong. In If You Build It Will They Come, business pr...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. :
Wiley,
©2010.
|
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Know if you'll hit your targets before pulling the trigger on any marketing plan. More than sixty five percent of new products are commercial failures, and if you compound this with a recession, now more than ever you can't afford to be wrong. In If You Build It Will They Come, business professor and strategy consultant Rob Adams shows you how to make sure you hit your target market before you spend a lot of money. He shows you the fast, systematic and proven approach of performing Market Validation in advance of making a large product investment. Adams outlines a simple and effective market v. |
|---|---|
| Descripción Física: | 1 online resource (vii, 215 pages) |
| ISBN: | 9780470610565 0470610565 1282549499 9781282549494 9780470610589 0470610581 9786612549496 6612549491 |