Accidental branding : how ordinary people build extraordinary brands /

Praise for Accidental Branding. "I've fallen in love with Accidental Branding. It is my favorite business book for 2008!"--Diane K. Danielson, TopShelf Reading Picks Blogger, Entrepreneur.com CEO, Downtown Women's Club and coauthor of The Sav

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Vinjamuri, David, 1964-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, NJ : John Wiley & Sons, ©2008.
Temas:
Branding (Marketing) > United States > Case studies.
Entrepreneurship > United States > Case studies.
Serendipity > United States > Case studies.
Businesspeople > United States > Biography.
Stratégie de marque > États-Unis > Études de cas.
Entrepreneuriat > États-Unis > Études de cas.
Sérendipité > États-Unis > Études de cas.
Gens d'affaires > États-Unis > Biographies.
BIOGRAPHY & AUTOBIOGRAPHY > General.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Branding (Marketing)
Businesspeople
Entrepreneurship
Serendipity
United States
Biographies
Case studies
Biographies.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • What is an accidental brand?
  • The accidental brand-builder in you
  • The storyteller: John Peterman (J. Peterman)
  • The contrarian: Craig Newmark (craigslist)
  • The tinkerer: Gary Erickson (Clif Bar)
  • The visionary and the strategist: Myrian Zaoui and Eric Malka (The Art of Shaving)
  • The pugilist: Gert Boyle (Columbia Sportswear)
  • The perfectionist: Julie Aigner-Clark (Baby Einstein)
  • The anarchist: Roxanne Quimby (Burt's Bees)
  • Afterword.

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