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Accidental branding : how ordinary people build extraordinary brands /
Praise for Accidental Branding. "I've fallen in love with Accidental Branding. It is my favorite business book for 2008!"--Diane K. Danielson, TopShelf Reading Picks Blogger, Entrepreneur.com CEO, Downtown Women's Club and coauthor of The Sav
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, NJ :
John Wiley & Sons,
©2008.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Vinjamuri, David, |d 1964- |1 https://id.oclc.org/worldcat/entity/E39PCjDpyHxCpKjhqfH87hchXm | |
| 245 | 1 | 0 | |a Accidental branding : |b how ordinary people build extraordinary brands / |c David Vinjamuri. |
| 260 | |a Hoboken, NJ : |b John Wiley & Sons, |c ©2008. | ||
| 300 | |a 1 online resource (xii, 212 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
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| 347 | |a data file | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a What is an accidental brand? -- The accidental brand-builder in you -- The storyteller: John Peterman (J. Peterman) -- The contrarian: Craig Newmark (craigslist) -- The tinkerer: Gary Erickson (Clif Bar) -- The visionary and the strategist: Myrian Zaoui and Eric Malka (The Art of Shaving) -- The pugilist: Gert Boyle (Columbia Sportswear) -- The perfectionist: Julie Aigner-Clark (Baby Einstein) -- The anarchist: Roxanne Quimby (Burt's Bees) -- Afterword. | |
| 520 | |a Praise for Accidental Branding. "I've fallen in love with Accidental Branding. It is my favorite business book for 2008!"--Diane K. Danielson, TopShelf Reading Picks Blogger, Entrepreneur.com CEO, Downtown Women's Club and coauthor of The Sav | ||
| 588 | 0 | |a Print version record. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Branding (Marketing) |z United States |v Case studies. | |
| 650 | 0 | |a Entrepreneurship |z United States |v Case studies. | |
| 650 | 0 | |a Serendipity |z United States |v Case studies. | |
| 650 | 0 | |a Businesspeople |z United States |v Biography. | |
| 650 | 6 | |a Stratégie de marque |z États-Unis |v Études de cas. | |
| 650 | 6 | |a Entrepreneuriat |z États-Unis |v Études de cas. | |
| 650 | 6 | |a Sérendipité |z États-Unis |v Études de cas. | |
| 650 | 6 | |a Gens d'affaires |z États-Unis |v Biographies. | |
| 650 | 7 | |a BIOGRAPHY & AUTOBIOGRAPHY |x General. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a Branding (Marketing) |2 fast | |
| 650 | 7 | |a Businesspeople |2 fast | |
| 650 | 7 | |a Entrepreneurship |2 fast | |
| 650 | 7 | |a Serendipity |2 fast | |
| 651 | 7 | |a United States |2 fast |1 https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq | |
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| 758 | |i has work: |a Accidental branding (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGM6VdJ3Xfj93pHcpDWj3P |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Vinjamuri, David, 1964- |t Accidental branding. |d Hoboken, NJ : John Wiley & Sons, ©2008 |w (DLC) 2007039475 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=335778 |z Texto completo |
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