Cargando…
Customer Relationship Management : a Global Perspective.
Customer Relationship Management combines marketing and relationship theory with practical advice to enable students and practitioners to understand the philosophy and significance of CRM. The book illustrates how leading companies are using techniques such as customer orientation, retention, global...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Farnham :
Ashgate Pub.,
2010.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000Mi 4500 | ||
|---|---|---|---|
| 001 | EBOOKCENTRAL_ocn610006081 | ||
| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
| 007 | cr n||---||||| | ||
| 008 | 100311s2010 xx ob 001 0 eng d | ||
| 040 | |a MERUC |b eng |e pn |c MERUC |d YDXCP |d EBLCP |d IDEBK |d OCLCQ |d OCLCO |d OCLCQ |d DEBSZ |d OCLCQ |d OCLCF |d OCLCQ |d ZCU |d OCLCQ |d MERUC |d ICG |d OCLCQ |d DKC |d OCLCQ |d EQF |d OCLCQ |d OCLCO |d OCLCL | ||
| 019 | |a 534436968 | ||
| 020 | |a 9781409405405 |q (electronic bk.) | ||
| 020 | |a 1409405400 |q (electronic bk.) | ||
| 029 | 1 | |a AU@ |b 000058012924 | |
| 029 | 1 | |a DEBBG |b BV044140981 | |
| 029 | 1 | |a DEBSZ |b 396325548 | |
| 029 | 1 | |a DEBSZ |b 430801181 | |
| 029 | 1 | |a DEBSZ |b 45645795X | |
| 029 | 1 | |a NZ1 |b 14519928 | |
| 035 | |a (OCoLC)610006081 |z (OCoLC)534436968 | ||
| 050 | 4 | |a HF5415.5 |b .C83625 2008 | |
| 082 | 0 | 4 | |a 658.8/12 |a 658.812 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Raab, Gerhard. | |
| 245 | 1 | 0 | |a Customer Relationship Management : |b a Global Perspective. |
| 260 | |a Farnham : |b Ashgate Pub., |c 2010. | ||
| 300 | |a 1 online resource (216 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 505 | 0 | |a Cover; Contents; List of Figures; 1 Customer Relationship Management: Global and Local Dimensions; 2 Customer Orientation; 3 Product Quality; 4 Customer Satisfaction; 5 Customer Retention; 6 Customer Value; 7 Company Success: Customer Relationship Management and the Balanced Scorecard; 8 Challenges for Global Customer Relationship Management; Appendix: Case Studies on Customer Relationship Management; 1 Customer Satisfaction at Paradorn Bank; 2 The Case of Discovery; 3 AB Swedish Lumber; 4 The Case of Leban, Inc. and the Croatian Frozen Packaged Foods Market; 5 Customer Orientation at Tesco. | |
| 505 | 8 | |a 6 Mikhak Fresh Cut FlowersBibliography; Index. | |
| 520 | |a Customer Relationship Management combines marketing and relationship theory with practical advice to enable students and practitioners to understand the philosophy and significance of CRM. The book illustrates how leading companies are using techniques such as customer orientation, retention, global relationship management and performance management through the Balanced Scorecard to develop long-term, sustainable advantage. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Print version record. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Customer relations |x Management. | |
| 650 | 7 | |a Customer relations |x Management |2 fast | |
| 700 | 1 | |a Ajami, Riad A. | |
| 700 | 1 | |a Gargeya, Vidyaranya B. | |
| 758 | |i has work: |a Customer relationship management (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGqpTywGQW9vmTxwWcfRBq |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 1 | |z 9780754671565 | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=476253 |z Texto completo |
| 938 | |a EBL - Ebook Library |b EBLB |n EBL5293612 | ||
| 938 | |a EBL - Ebook Library |b EBLB |n EBL476253 | ||
| 938 | |a ProQuest MyiLibrary Digital eBook Collection |b IDEB |n 245442 | ||
| 938 | |a YBP Library Services |b YANK |n 3161448 | ||
| 994 | |a 92 |b IZTAP | ||