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Leisure Marketing : a Global Perspective.
Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Burlington :
Elsevier,
2005.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Preliminaries; Contents; Preface; Introduction; 1 What is marketing?; 2 What is leisure?; 3 The international market; 4 The international leisure industry; 5 The international business environment; 6 Product; 7 Price; 8 Place; 9 Promotion; 10 Where are we now Current situation analysis; 11 Where do we want to go The setting of goals and objectives; 12 How will we get there Developing the strategy; 13 How will we know when we get there Monitoring review and evaluation; 14 Visitor attractions; 15 Accommodation; 16 Tourist destinations; 17 Tour operation; 18 Transport; 19 Resort complexes.
- 20 Retail travel21 Arts and entertainment; 22 Recreation and sport; 23 Leisure shopping; 24 Restaurants and catering; 25 Competition and competitive advantage; 26 Quality; 27 Ethics and social responsibility; 28 Marketing research and relationship marketing; 29 Leisure and the wider consumer society; 30 Globalisation; Bibliography and further reading; Index.