Leisure Marketing : a Global Perspective.

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Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Horner, Susan
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Burlington : Elsevier, 2005.
Temas:
Leisure industry > Marketing.
Service industries > Marketing.
Services (Industrie) > Marketing.
Leisure industry > Marketing
Service industries > Marketing
Marketing mix.
Stratégie de marketing.
Loisir.
Acceso en línea:Texto completo

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