Leisure Marketing : a Global Perspective.

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Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Horner, Susan
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Burlington : Elsevier, 2005.
Temas:
Leisure industry > Marketing.
Service industries > Marketing.
Services (Industrie) > Marketing.
Leisure industry > Marketing
Service industries > Marketing
Marketing mix.
Stratégie de marketing.
Loisir.
Acceso en línea:Texto completo
Descripción
Sumario:Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the future of leisure marketing. A section of the book is devoted entirely to international case studies, which illustrate and highlight key themes and issues raised throughout in order to facilitate learning. Example of international cases used are: *Disneyland Resort, Paris: The Marketing Mix *Manche.
Descripción Física:1 online resource (425 pages)
Bibliografía:Includes bibliographical references and index.
ISBN:9780080478937
008047893X

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