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Looking beyond the runway : airlines innovating with best practices while facing realities /
The global airline industry, facing significant changes and discontinuity is prompted and forced to deal with a "new normal." Who would have imagined a few years ago that:- a significant percentage of consumers in the US now prefer to fly low-cost airlines instead of full-service airlines...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Farnham :
Ashgate Pub.,
2010.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | The global airline industry, facing significant changes and discontinuity is prompted and forced to deal with a "new normal." Who would have imagined a few years ago that:- a significant percentage of consumers in the US now prefer to fly low-cost airlines instead of full-service airlines because they perceive the product to be better, - airlines would generate up to a third of their total income from non-ticket revenue, - many low-cost airlines would add complexity to their original simple business models through the development of code-share agreements, the use of global distribution. |
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| Descripción Física: | 1 online resource (354 pages) |
| ISBN: | 9780754699972 0754699978 1351921355 9781351921350 1315250209 9781315250205 1282572431 9781282572430 9786612572432 6612572434 |