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Better Make It Real : Creating Authenticity in an Increasingly Fake World.
Better Make It Real: Creating Authenticity in an Increasingly Fake World describes the importance of authenticity as a core business strategy for achieving market dominance and customer loyalty. Positioning authenticity as the filter through which all organizational decisions should be made, the boo...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Santa Barbara :
ABC-CLIO,
2010.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Cover; Contents; Acknowledgments; Introduction; Prologue: A Tale of Two Doctors; PART 1; 1. Authenticity; 2. Experience Matters; 3. What Is Total Experience Design?; 4. Go Big or Don't Bother; PART 2; 5. DiscoverWhere Are You Today?; 6. DreamWhere Do You Want to Go Tomorrow?; 7. DefineGetting from Here to There; 8. DesignMaking Choices to Close the Gaps; 9. DeliverThe Finish and the Starting Line; Epilogue: Make It Real; The Kahler Slater Story; Notes; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W.