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Better Make It Real : Creating Authenticity in an Increasingly Fake World.
Better Make It Real: Creating Authenticity in an Increasingly Fake World describes the importance of authenticity as a core business strategy for achieving market dominance and customer loyalty. Positioning authenticity as the filter through which all organizational decisions should be made, the boo...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Santa Barbara :
ABC-CLIO,
2010.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 003 | OCoLC | ||
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| 020 | |a 0313376816 |q (electronic bk.) | ||
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| 020 | |a 9781282524347 | ||
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| 049 | |a UAMI | ||
| 100 | 1 | |a Morin, Jill J. | |
| 245 | 1 | 0 | |a Better Make It Real : |b Creating Authenticity in an Increasingly Fake World. |
| 260 | |a Santa Barbara : |b ABC-CLIO, |c 2010. | ||
| 300 | |a 1 online resource (196 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 505 | 0 | |a Cover; Contents; Acknowledgments; Introduction; Prologue: A Tale of Two Doctors; PART 1; 1. Authenticity; 2. Experience Matters; 3. What Is Total Experience Design?; 4. Go Big or Don't Bother; PART 2; 5. DiscoverWhere Are You Today?; 6. DreamWhere Do You Want to Go Tomorrow?; 7. DefineGetting from Here to There; 8. DesignMaking Choices to Close the Gaps; 9. DeliverThe Finish and the Starting Line; Epilogue: Make It Real; The Kahler Slater Story; Notes; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W. | |
| 520 | |a Better Make It Real: Creating Authenticity in an Increasingly Fake World describes the importance of authenticity as a core business strategy for achieving market dominance and customer loyalty. Positioning authenticity as the filter through which all organizational decisions should be made, the book offers a transformational process based on the four Psperception, products/services, people, and placethat will enable leaders to identify exactly how they want to transform their organizations to more authentically represent their values, beliefs, mission, and service philosophy.||Drawing dir. | ||
| 588 | 0 | |a Print version record. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Communication in design. | |
| 650 | 0 | |a Authenticity (Philosophy) | |
| 650 | 0 | |a Perception. | |
| 650 | 2 | |a Perception | |
| 650 | 6 | |a Communication en design. | |
| 650 | 6 | |a Authenticité (Philosophie) | |
| 650 | 6 | |a Perception. | |
| 650 | 7 | |a Authenticity (Philosophy) |2 fast | |
| 650 | 7 | |a Communication in design |2 fast | |
| 650 | 7 | |a Perception |2 fast | |
| 758 | |i has work: |a Better make it real (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGQt7Fv4tpVcrRqYKRxgPP |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 1 | |z 9780313376801 | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=513913 |z Texto completo |
| 938 | |a EBL - Ebook Library |b EBLB |n EBL513913 | ||
| 938 | |a ProQuest MyiLibrary Digital eBook Collection |b IDEB |n 252434 | ||
| 994 | |a 92 |b IZTAP | ||