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Better Make It Real : Creating Authenticity in an Increasingly Fake World.
Better Make It Real: Creating Authenticity in an Increasingly Fake World describes the importance of authenticity as a core business strategy for achieving market dominance and customer loyalty. Positioning authenticity as the filter through which all organizational decisions should be made, the boo...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Santa Barbara :
ABC-CLIO,
2010.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Better Make It Real: Creating Authenticity in an Increasingly Fake World describes the importance of authenticity as a core business strategy for achieving market dominance and customer loyalty. Positioning authenticity as the filter through which all organizational decisions should be made, the book offers a transformational process based on the four Psperception, products/services, people, and placethat will enable leaders to identify exactly how they want to transform their organizations to more authentically represent their values, beliefs, mission, and service philosophy.||Drawing dir. |
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| Descripción Física: | 1 online resource (196 pages) |
| ISBN: | 9780313376818 0313376816 1282524348 9781282524347 |