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Fundraising Principles and Practice.
From leading fundraising professor Sargeant with contributions from top scholars, this definitive text provides nonprofit professionals, professors, and students with access to the most relevant theories on the vital topic of fundraising. In addition to concrete examples of modern fundraising practi...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
John Wiley & Sons,
2010.
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| Colección: | Essential texts for nonprofit and public leadership and management.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Fundraising Principles and Practice; Contents; Figures, Table, and Exhibits; Preface; Acknowledgments; The Authors; Part One: Introduction to Fundraising and Donor Behavior; Chapter One: INTRODUCTION TO THE NONPROFIT SECTOR; Chapter Two: THE DEVELOPMENT OF A PROFESSION; Chapter Three: ETHICAL FUNDRAISING; Chapter Four: INDIVIDUAL GIVING BEHAVIOR; Chapter Five: SOCIAL INFLUENCES ON GIVING; Part Two: Fundraising Planning; Chapter Six: FUNDRAISING PLANNING; Chapter Seven: FUNDRAISING PLANNING; Chapter Eight: THE CASE FOR SUPPORT; Chapter Nine: ASSESSING FUNDRAISING PERFORMANCE.
- Part Three: Fundraising MethodsChapter Ten: DIRECT RESPONSE FUNDRAISING; Chapter Eleven: FUNDRAISING ONLINE; Chapter Twelve: DONOR RETENTION AND DEVELOPMENT; Chapter Thirteen: MAJOR GIFT FUNDRAISING; Chapter Fourteen: BEQUEST, IN MEMORIAM, AND TRIBUTE GIVING; Chapter Fifteen: PLANNED GIVING; Chapter Sixteen: CORPORATE GIVING AND FUNDRAISING; Chapter Seventeen: GRANT FUNDRAISING; Part Four: Fundraising and Civil Society; Chapter Eighteen.