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Fundraising Principles and Practice.

From leading fundraising professor Sargeant with contributions from top scholars, this definitive text provides nonprofit professionals, professors, and students with access to the most relevant theories on the vital topic of fundraising. In addition to concrete examples of modern fundraising practi...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Sargeant, Adrian
Otros Autores: Shang, Jen
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : John Wiley & Sons, 2010.
Colección:Essential texts for nonprofit and public leadership and management.
Temas:
Acceso en línea:Texto completo
Descripción
Sumario:From leading fundraising professor Sargeant with contributions from top scholars, this definitive text provides nonprofit professionals, professors, and students with access to the most relevant theories on the vital topic of fundraising. In addition to concrete examples of modern fundraising practice, the book contains clear learning objectives, recommended readings, case studies, summary self-test questions, and exercises at the end of each chapter. The Principles and Practice of Fundraising comprehensively addresses all the major forms of fundraising and critical topics such as donor behavi.
Descripción Física:1 online resource (691 pages)
ISBN:9780470609347
0470609346