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Richard Wagner : Self-Promotion and the Making of a Brand.
A fascinating account of the unique self-promoting activities of Richard Wagner and the innovative ways he made himself a celebrity.
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Leiden :
Cambridge University Press,
2010.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Cover; Half-title; Title; Copyright; Dedication; Contents; Acknowledgments; A note on translation and style; Abbreviations; Introduction; 1 Image; 2 Publicity; 3 Niche and branding; 4 Consumers and consumption; 5 Hub; Epilogue: the Wagner industry; Bibliography; Index.