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Interactive Marketing : Revolution or Rhetoric?.
Investigates the constructions and reconstructions of discourse that surround the uses of interactivity in contemporary advertising, public relations, and 'guerrilla marketing'. This book offers a fresh theory of marketing communication based upon approaching persuasion as a dynamic, endle...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
Taylor & Francis,
2010.
|
| Colección: | Routledge interpretive marketing research series.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 049 | |a UAMI | ||
| 100 | 1 | |a Miles, Christopher J. | |
| 245 | 1 | 0 | |a Interactive Marketing : |b Revolution or Rhetoric?. |
| 260 | |a Hoboken : |b Taylor & Francis, |c 2010. | ||
| 300 | |a 1 online resource (256 pages). | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Routledge Interpretive Marketing Research | |
| 505 | 0 | |a Book Cover; Title; Copyright; Contents; Figures; About the Author; Introduction; 1 The Rhetoric of Interactivity; 2 The Interactivity Crisis and Marketing Discourse; 3 A Radical Constructivist's Marketing Construction; 4 The Rendition of the Consumer's Voice; 5 Customer Communities and the Grammar of Control; 6 The Autism of Relationship Marketing; 7 A Recursive, Invitational Model of Marketing Interactivity; Notes; Bibliography; Index. | |
| 520 | |a Investigates the constructions and reconstructions of discourse that surround the uses of interactivity in contemporary advertising, public relations, and 'guerrilla marketing'. This book offers a fresh theory of marketing communication based upon approaching persuasion as a dynamic, endless negotiation between distinction-making systems. | ||
| 588 | 0 | |a Print version record. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Direct marketing. | |
| 650 | 0 | |a Interactive marketing. | |
| 650 | 6 | |a Marketing direct. | |
| 650 | 6 | |a Marketing interactif. | |
| 650 | 7 | |a Direct marketing |2 fast | |
| 650 | 7 | |a Interactive marketing |2 fast | |
| 650 | 7 | |a Annonsering. |2 sao | |
| 650 | 7 | |a Interaktiv marknadsföring. |2 sao | |
| 758 | |i has work: |a Interactive marketing (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFCWwbWbYWGD63yQw6H8cq |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 1 | |z 9780415801713 | |
| 830 | 0 | |a Routledge interpretive marketing research series. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=488036 |z Texto completo |
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