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Naked Marketing : the Bare Essentials.
Get Market Smart Quickly and Painlessly!. Naked Marketing strips away the mystique and reveals what you really need to do to increase your company's sales and profits. - Winning strategies for all types and sizes of businesses. - Real-life examples. - How to increase sales and profits. - What y...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Milwaukee :
Marquette University Press,
2005.
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| Edición: | 2nd ed. |
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- title page Naked Marketing The Bare Essentials Robert Grede; copyright page; Outline; Preface to the Second Edition; Introduction; 1 ¿Que Es Marketing?; 2 Know Your Market; 3 Long-Term Planning; 4 Defining Your Market; 5 How to Develop A Strategic Marketing Plan; 6 Establish an Image For Your Firm; 7 IdeasHow to Get Them, How to Use Them; 8 10 Commandments of Good Copywriting or Hurry! Learn the Truth About How to Write Miracle Ads!; 9 Layout and Design; 10 How to Make the Most of Media; 11 Using Publicity to Stretch Your Marketing Budget; 12 Introducing A New Product; 13 Personal Selling.
- 14 Retailing15 Inexpensive Marketing Tactics That Work; 16 Tricks Of The Trade Show; 17 How to Establish Your Marketing Budget; 18 Summary; Glossary; Author Biography.