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Naked Marketing : the Bare Essentials.

Get Market Smart Quickly and Painlessly!. Naked Marketing strips away the mystique and reveals what you really need to do to increase your company's sales and profits. - Winning strategies for all types and sizes of businesses. - Real-life examples. - How to increase sales and profits. - What y...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Grede, Robert
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Milwaukee : Marquette University Press, 2005.
Edición:2nd ed.
Temas:
Acceso en línea:Texto completo

MARC

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505 0 |a title page Naked Marketing The Bare Essentials Robert Grede; copyright page; Outline; Preface to the Second Edition; Introduction; 1 ¿Que Es Marketing?; 2 Know Your Market; 3 Long-Term Planning; 4 Defining Your Market; 5 How to Develop A Strategic Marketing Plan; 6 Establish an Image For Your Firm; 7 IdeasHow to Get Them, How to Use Them; 8 10 Commandments of Good Copywriting or Hurry! Learn the Truth About How to Write Miracle Ads!; 9 Layout and Design; 10 How to Make the Most of Media; 11 Using Publicity to Stretch Your Marketing Budget; 12 Introducing A New Product; 13 Personal Selling. 
505 8 |a 14 Retailing15 Inexpensive Marketing Tactics That Work; 16 Tricks Of The Trade Show; 17 How to Establish Your Marketing Budget; 18 Summary; Glossary; Author Biography. 
520 |a Get Market Smart Quickly and Painlessly!. Naked Marketing strips away the mystique and reveals what you really need to do to increase your company's sales and profits. - Winning strategies for all types and sizes of businesses. - Real-life examples. - How to increase sales and profits. - What you should and shouldn't do. - A familiar face on television and radio talk shows, Mr. Grede speaks on the subject of marketing and strategic thinking at civic organizations, and corporate venues. - E-Books: The Sales Managers Guidebook. The Retailers Guidebook. Developing a Strategic Marketing Plan--A Se. 
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