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Managing Market Relationships : Methodological and Empirical Insights.
Managing Marketing Relationships explains what relationship marketing entails, how it is implemented, how it evolves, and how it is controlled. Readers are introduced to the buyer-seller market exchange model that recognizes the importance of relationship marketing but argues that it should co-exist...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Farnham :
Ashgate Pub.,
2008.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000Mi 4500 | ||
|---|---|---|---|
| 001 | EBOOKCENTRAL_ocn609853042 | ||
| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
| 007 | cr n||---||||| | ||
| 008 | 100427s2008 xx o 000 0 eng d | ||
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| 019 | |a 816338789 | ||
| 020 | |a 9781409403418 |q (electronic bk.) | ||
| 020 | |a 1409403416 |q (electronic bk.) | ||
| 020 | |a 1282344765 | ||
| 020 | |a 9781282344761 | ||
| 029 | 1 | |a DEBBG |b BV043031318 | |
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| 029 | 1 | |a DEBBG |b BV044141023 | |
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| 035 | |a (OCoLC)609853042 |z (OCoLC)816338789 | ||
| 050 | 4 | |a HF5415.55 |b .L56 2008 | |
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| 072 | 7 | |a KMP |2 bicssc | |
| 082 | 0 | 4 | |a 658.8/12 |a 658.812 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Lindgreen, Adam. | |
| 245 | 1 | 0 | |a Managing Market Relationships : |b Methodological and Empirical Insights. |
| 260 | |a Farnham : |b Ashgate Pub., |c 2008. | ||
| 300 | |a 1 online resource (245 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 505 | 0 | |a Cover; Contents; List of Figures; List of Tables; Preface; Acknowledgments; Reviews for Managing Market Relationships; Chapter 1 Introduction; Chapter 2 Research Approach; Chapter 3 Understanding of Relationship Marketing; Chapter 4 Implementation of Relationship Marketing; Chapter 5 Evolution of Relationship Marketing; Chapter 6 Control of Relationship Marketing; Chapter 7 Conclusions; Appendix: Relationship Management Assessment Tool; Index. | |
| 520 | |a Managing Marketing Relationships explains what relationship marketing entails, how it is implemented, how it evolves, and how it is controlled. Readers are introduced to the buyer-seller market exchange model that recognizes the importance of relationship marketing but argues that it should co-exist with traditional marketing. To avoid the one-size-fits-all approach to relationships, that so often leads to the premature death of managers' efforts, a relationship management assessment tool is provided that helps companies to question, identify, and prioritize critical aspects of relationship ma. | ||
| 588 | 0 | |a Print version record. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Relationship marketing. | |
| 650 | 0 | |a Marketing research. | |
| 650 | 6 | |a Marketing relationnel. | |
| 650 | 6 | |a Marketing |x Recherche. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Customer Relations. |2 bisacsh | |
| 650 | 7 | |a Marketing research |2 fast | |
| 650 | 7 | |a Relationship marketing |2 fast | |
| 758 | |i has work: |a Managing Market Relationships (Text) |1 https://id.oclc.org/worldcat/entity/E39PD3WdwthVrtQvC4kGmpb7vw |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |z 9780566088834 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=476388 |z Texto completo |
| 938 | |a EBL - Ebook Library |b EBLB |n EBL476388 | ||
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| 938 | |a ProQuest MyiLibrary Digital eBook Collection |b IDEB |n 234476 | ||
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