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Technological Innovation : Generating Economic Results.
Profiting from technological innovation is a key strategic challenge in technology-intensive industries because it requires not only scientific and engineering expertise but also an understanding of how business and legal factors facilitate commercialization. This volume presents a multidisciplinary...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford :
Emerald Group Pub.,
2008.
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| Colección: | Advances in the Study of Entrepreneurship, Innovation and Economic Growth, 18.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Technological Innovation: Generating Economic Results; Copyright page; Contents; List of Contributors; Introduction; Part I: The Innovation Process: A Multidisciplinary Approach; Chapter 1. Appropriating the Returns from Innovation; Chapter 2. The Benefits and Liabilities of Multidisciplinary Commercialization Teams: How Professional Composition and Social Networks Influence Team Processes; Part II: Intellectual Property; Chapter 3. Intellectual Property Protection in the Global Economy; Chapter 4. Patents and Technology Commercialization: Issues and Opportunities.
- Chapter 5. Beyond Patents: The Role of Copyrights, Trademarks, and Trade Secrets in Technology CommercializationPart III: Strategy for Innovation; Chapter 6. Marketing Strategy Considerations in the Commercialization of New Technologies: An Overview and Framework for Strategy Development; Chapter 7. Competitive Advantage in Technology Intensive Industries; Chapter 8. Technology Commercialization: Cooperative Versus Competitive Strategie.