Cargando…
Short Course in International Marketing Blunders : Marketing Mistakes Made by Companies that Should Have Known Better.
A Short Course in International Marketing Blunders is a series of short case studies describing marketing mistakes made by companies who should have known better. As a counterpoint to exclusively studying "the correct way" or only following the.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Petaluma :
World Trade Press,
2008.
|
| Edición: | 3rd ed. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000Mi 4500 | ||
|---|---|---|---|
| 001 | EBOOKCENTRAL_ocn609840446 | ||
| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
| 007 | cr n||---||||| | ||
| 008 | 100427s2008 xx o 000 0 eng d | ||
| 040 | |a EBLCP |b eng |e pn |c EBLCP |d OCLCQ |d OKU |d OCLCQ |d DEBSZ |d OCLCQ |d YDXCP |d OCLCQ |d ZCU |d MERUC |d S8J |d OCLCO |d OCLCF |d ICG |d OCLCQ |d DKC |d OCLCQ |d OCLCO |d OCLCQ |d OCLCO |d OCLCL | ||
| 020 | |a 9781607800804 |q (electronic bk.) | ||
| 020 | |a 1607800802 |q (electronic bk.) | ||
| 029 | 1 | |a AU@ |b 000048797811 | |
| 029 | 1 | |a DEBBG |b BV044136981 | |
| 029 | 1 | |a DEBSZ |b 396272053 | |
| 029 | 1 | |a DKDLA |b 820120-katalog:999926583805765 | |
| 035 | |a (OCoLC)609840446 | ||
| 050 | 4 | |a HF1416 .W48 2008 | |
| 082 | 0 | 4 | |a 658.8 |a 658.8/48 |a 658.848 |
| 049 | |a UAMI | ||
| 100 | 1 | |a White, Michael, |d 1951- | |
| 245 | 1 | 0 | |a Short Course in International Marketing Blunders : |b Marketing Mistakes Made by Companies that Should Have Known Better. |
| 250 | |a 3rd ed. | ||
| 260 | |a Petaluma : |b World Trade Press, |c 2008. | ||
| 300 | |a 1 online resource (187 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 505 | 0 | |a International Marketing Blunders; Preface; Introduction; Table of Contents; Chapter 1: The Why of International Marketing Blunders; Chapter 2: Language and Translation Blunders; Chapter 3: Product and Service Blunders; Chapter 4: Distribution Blunders; Chapter 5: Advertising Blunders; Chapter 6: Japan: A World Unto Itself; Chapter 7: Internal "International" Blunders; Chapter 8: Applying the Lessons Learned; Chapter 9: The (Almost) Blunder-Proof International Marketing Plan; Chapter 10: Glossary; Chapter 11: Resources. | |
| 520 | |a A Short Course in International Marketing Blunders is a series of short case studies describing marketing mistakes made by companies who should have known better. As a counterpoint to exclusively studying "the correct way" or only following the. | ||
| 588 | 0 | |a Print version record. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Business failures. | |
| 650 | 0 | |a Export marketing. | |
| 650 | 0 | |a International business enterprises |x Management. | |
| 650 | 6 | |a Entreprises multinationales |x Gestion. | |
| 650 | 7 | |a Business failures |2 fast | |
| 650 | 7 | |a Export marketing |2 fast | |
| 650 | 7 | |a International business enterprises |x Management |2 fast | |
| 758 | |i has work: |a A short course in international marketing blunders (Text) |1 https://id.oclc.org/worldcat/entity/E39PCG4Dvj9PTg94cXyJbmRP6X |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 1 | |z 9781607800088 | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=439437 |z Texto completo |
| 938 | |a EBL - Ebook Library |b EBLB |n EBL439437 | ||
| 938 | |a YBP Library Services |b YANK |n 3047709 | ||
| 994 | |a 92 |b IZTAP | ||