Marketing methods to improve company strategy : applied tools and frameworks to improve a company's competitiveness using a network approach /
Consolidates over 10 years of academic research and consulting activities developed by the authors. This title is suitable for students of Business Administration and practitioners seeking fresh methods to implement to increase their productivity.
Clasificación: | Libro Electrónico |
---|---|
Autor principal: | Neves, Marcos Fava |
Otros Autores: | Castro, Luciano Thomé e., Cônsoli, Matheus Alberto |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
New York :
Routledge,
2010.
|
Temas: | |
Acceso en línea: | Texto completo |
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