Marketing methods to improve company strategy : applied tools and frameworks to improve a company's competitiveness using a network approach /

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Consolidates over 10 years of academic research and consulting activities developed by the authors. This title is suitable for students of Business Administration and practitioners seeking fresh methods to implement to increase their productivity.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Neves, Marcos Fava
Otros Autores: Castro, Luciano Thomé e., Cônsoli, Matheus Alberto
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Routledge, 2010.
Temas:
Strategic planning.
Industrial management.
Marketing.
Competition.
Marketing
Planification stratégique.
Gestion d'entreprise.
marketing.
BUSINESS & ECONOMICS > Green Business.
Competition
Industrial management
Strategic planning
Acceso en línea:Texto completo
Descripción
Sumario:Consolidates over 10 years of academic research and consulting activities developed by the authors. This title is suitable for students of Business Administration and practitioners seeking fresh methods to implement to increase their productivity.
Descripción Física:1 online resource (viii, 127 pages) : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:9780203859865
0203859863
9781135164386
113516438X
9781135164331
1135164339
9781135164379
1135164371
0415873754
9780415873758
0415873770
9780415873772

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