Cargando…
Trademarks, brands, and competitiveness /
Examines trademarks and brands, and their historical role in national competitive and comparative advantage and in overall economic growth. This book provides an historical account of the contribution of brands in consumer goods to economic growth. It also examines the development of trademark law a...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
Routledge,
2010.
|
| Colección: | Routledge international studies in business history ;
19. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000 a 4500 | ||
|---|---|---|---|
| 001 | EBOOKCENTRAL_ocn609418816 | ||
| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 100426s2010 nyua ob 001 0 eng d | ||
| 010 | |z 2009026702 | ||
| 040 | |a N$T |b eng |e pn |c N$T |d EBLCP |d NOC |d IDEBK |d E7B |d CDX |d OCLCQ |d MHW |d OCLCQ |d YDXCP |d OCLCF |d DKDLA |d OCLCQ |d TYFRS |d NLGGC |d DEBSZ |d OCLCQ |d Z5A |d OCLCA |d OCLCQ |d LND |d OCLCQ |d UKAHL |d OL$ |d OCLCQ |d LEAUB |d VT2 |d U3W |d YDX |d K6U |d OCLCO |d SFB |d OCLCO |d OCLCQ |d ZCU |d OCLCO |d OCLCQ |d OCLCL | ||
| 019 | |a 607913547 |a 647887706 |a 972010107 |a 1038424882 |a 1086522659 |a 1135539032 |a 1148068486 |a 1228610718 |a 1290110263 | ||
| 020 | |a 9780203861981 |q (electronic bk.) | ||
| 020 | |a 0203861981 |q (electronic bk.) | ||
| 020 | |z 9780415776936 |q (hardback ; |q alk. paper) | ||
| 020 | |a 9781135177331 |q (e-book ; |q PDF) | ||
| 020 | |a 1135177333 | ||
| 020 | |a 9781135177287 |q (e-book ; |q Mobi) | ||
| 020 | |a 1135177287 | ||
| 020 | |a 9781135177324 |q (e-book ; |q ePub) | ||
| 020 | |a 1135177325 | ||
| 020 | |a 0415776937 | ||
| 020 | |a 9780415776936 | ||
| 020 | |a 9780415635738 |q (paperback) | ||
| 020 | |a 041563573X | ||
| 020 | |a 1282575996 | ||
| 020 | |a 9781282575998 | ||
| 020 | |a 9786612575990 | ||
| 020 | |a 6612575999 | ||
| 024 | 7 | |a 10.4324/9780203861981 |2 doi | |
| 029 | 1 | |a AU@ |b 000049071979 | |
| 029 | 1 | |a DEBSZ |b 430823878 | |
| 029 | 1 | |a NZ1 |b 13642169 | |
| 035 | |a (OCoLC)609418816 |z (OCoLC)607913547 |z (OCoLC)647887706 |z (OCoLC)972010107 |z (OCoLC)1038424882 |z (OCoLC)1086522659 |z (OCoLC)1135539032 |z (OCoLC)1148068486 |z (OCoLC)1228610718 |z (OCoLC)1290110263 | ||
| 050 | 4 | |a HD69.B7 |b T693 2010eb | |
| 072 | 7 | |a BUS |x 002000 |2 bisacsh | |
| 082 | 0 | 4 | |a 658.8/27 |2 22 |
| 049 | |a UAMI | ||
| 245 | 0 | 0 | |a Trademarks, brands, and competitiveness / |c edited by Teresa da Silva Lopes and Paul Duguid. |
| 260 | |a New York : |b Routledge, |c 2010. | ||
| 300 | |a 1 online resource (xvi, 248 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Routledge international studies in business history ; |v 19 | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Book Cover; Title; Copyright; Contents; Tables; Figures; Preface; Introduction: Brands and Competitiveness; Part I Trademarks and National Competitiveness; 1 Reading Registrations: An Overview of 100 Years of Trademark Registrations in France, the United Kingdom, and the United States; 2 Export Performance and Reputation; 3 Trademarks and Performance in UK Firms; 4 Cobranding Product and Nation: Danish Modern Furniture and Denmark in the United States, 1940-1970; Part II Trademarks and the Law; 5 Trademarks and Infringement in Britain, c.1875-c.1900; 6 Trademarks, Brands, and Competition. | |
| 520 | |a Examines trademarks and brands, and their historical role in national competitive and comparative advantage and in overall economic growth. This book provides an historical account of the contribution of brands in consumer goods to economic growth. It also examines the development of trademark law and its influence on brand strategy. | ||
| 588 | 0 | |a Print version record. | |
| 546 | |a English. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Brand name products |x History. | |
| 650 | 0 | |a Trademarks |x History. | |
| 650 | 0 | |a Commerce |x History. | |
| 650 | 0 | |a Competition. | |
| 650 | 6 | |a Produits de marque |x Histoire. | |
| 650 | 6 | |a Marques de commerce |x Histoire. | |
| 650 | 6 | |a Commerce |x Histoire. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Advertising & Promotion. |2 bisacsh | |
| 650 | 7 | |a Brand name products |2 fast | |
| 650 | 7 | |a Commerce |2 fast | |
| 650 | 7 | |a Competition |2 fast | |
| 650 | 7 | |a Trademarks |2 fast | |
| 655 | 0 | |a Electronic books. | |
| 655 | 7 | |a History |2 fast | |
| 700 | 1 | |a Lopes, Teresa da Silva, |d 1968- |1 https://id.oclc.org/worldcat/entity/E39PCjHW3rcbWtVDY86TF8rTHC | |
| 700 | 1 | |a Duguid, Paul, |d 1954- |1 https://id.oclc.org/worldcat/entity/E39PBJbWv8mYcDKFKFHvVVYpT3 | |
| 758 | |i has work: |a Trademarks, brands, and competitiveness (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFYkhV4VdvQhpbQW6DK9Qq |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |t Trademarks, brands, and competitiveness. |d New York : Routledge, 2010 |z 9780415776936 |w (DLC) 2009026702 |w (OCoLC)424454777 |
| 830 | 0 | |a Routledge international studies in business history ; |v 19. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=484727 |z Texto completo |
| 938 | |a YBP Library Services |b YANK |n 301609316 | ||
| 938 | |a Askews and Holts Library Services |b ASKH |n AH24568529 | ||
| 938 | |a Askews and Holts Library Services |b ASKH |n AH24568530 | ||
| 938 | |a Coutts Information Services |b COUT |n 13455209 | ||
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL484727 | ||
| 938 | |a ebrary |b EBRY |n ebr10371630 | ||
| 938 | |a EBSCOhost |b EBSC |n 311585 | ||
| 938 | |a Taylor & Francis |b TAFR |n 9780203861981 | ||
| 938 | |a YBP Library Services |b YANK |n 3188460 | ||
| 994 | |a 92 |b IZTAP | ||