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Trademarks, brands, and competitiveness /
Examines trademarks and brands, and their historical role in national competitive and comparative advantage and in overall economic growth. This book provides an historical account of the contribution of brands in consumer goods to economic growth. It also examines the development of trademark law a...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
Routledge,
2010.
|
| Colección: | Routledge international studies in business history ;
19. |
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Examines trademarks and brands, and their historical role in national competitive and comparative advantage and in overall economic growth. This book provides an historical account of the contribution of brands in consumer goods to economic growth. It also examines the development of trademark law and its influence on brand strategy. |
|---|---|
| Descripción Física: | 1 online resource (xvi, 248 pages) : illustrations |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9780203861981 0203861981 9781135177331 1135177333 9781135177287 1135177287 9781135177324 1135177325 0415776937 9780415776936 9780415635738 041563573X 1282575996 9781282575998 9786612575990 6612575999 |