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Search engine optimization : your visual blueprint to effective Internet marketing /

A guidebook series that takes a visual approach to professional-level computer topics. Open the book and you'll discover step-by-step screen shots that demonstrate over 140 key search engine optimization techniques, including: * Analyzing your competition * Researching and analyzing keywords *...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Jones, Kristopher B.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Indianapolis, IN : Wiley, ©2008.
Colección:Visual read less, learn more.
Temas:
Acceso en línea:Texto completo
Texto completo

MARC

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505 0 |a The history of search-engine optimization -- 1. Getting started with search-engine optimization -- 2. Keyword generation -- 3. Creating pages -- 4. Basic web site structure -- 5. Advanced web site structuring -- 6. Creating content -- 7. Creating communities -- 8. Building links -- 9. Using Google analytics -- 10. Social media optimization -- 11. Creating pay-per-click campaigns -- 12. Optimizing PPC campaigns through quality score optimization -- 13. Optimizing for other search engines -- 14. Monetizing traffic -- 15. Installing SEO plug-ins -- 16. Index. 
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520 1 |a A guidebook series that takes a visual approach to professional-level computer topics. Open the book and you'll discover step-by-step screen shots that demonstrate over 140 key search engine optimization techniques, including: * Analyzing your competition * Researching and analyzing keywords * Developing your link building skills * Setting up blogs and communities * Using Google Analytics * Networking with Facebook and MySpace * Boosting traffic with Digg and StumbleUpon * Setting up pay-per-click campaigns * Discovering ways to monetize Web traffic * Installing valuable SEO plug-ins Extra Apply It * "Apply It" and "Extra" sidebars highlight useful tips * High-resolution screen shots demonstrate each task * Succinct explanations walk you through step by step * Two-page lessons break big topics into bite-sized modules 
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