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Cadbury's purple reign : the story behind chocolate's best-loved brand /
'Cadbury's Purple Reign' tells the in-depth story and definitive history of the Cadbury brand, and how it came to be the world's pre-eminent chocolate brand.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Chichester, England ; Hoboken, NJ :
John Wiley,
2008.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Bradley, John, |d 1957- |1 https://id.oclc.org/worldcat/entity/E39PCjqr4Tc66mfcM6tmqFd9tC | |
| 245 | 1 | 0 | |a Cadbury's purple reign : |b the story behind chocolate's best-loved brand / |c John Bradley. |
| 260 | |a Chichester, England ; |a Hoboken, NJ : |b John Wiley, |c 2008. | ||
| 300 | |a 1 online resource (x, 342 pages) : |b illustrations (some color) | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 504 | |a Includes bibliographical references (pages 336-337) and index. | ||
| 520 | |a 'Cadbury's Purple Reign' tells the in-depth story and definitive history of the Cadbury brand, and how it came to be the world's pre-eminent chocolate brand. | ||
| 505 | 0 | |a The Rise to Prominence. Getting Established: Back from the Brink -- Market Changes: Moving on from Cocoa Essence -- New Categories: Extending the Cadbury Brand Beyond Cocoa -- Creating Business Advantage: Aligning Infrastructure with Strategy -- Making Chocolate a Mass Market. Creating a Mass Market: The Ford of Chocolate -- Building the Cadbury Brand -- A Changing U.K. Market: Cadbury's Competitors Evolve -- Overseas Expansion: Painting the British Empire Purple -- Difficult Headwinds. Impact of the War -- Shifting Sands: U.K. Market Trends go Against Cadbury -- Overseas Progress -- The Path to Global Leadership. New Categories, New Countries: Expanding the Cadbury Brand Footprint -- The U.K. Turnaround -- The Overseas Businesses go from Strength to Strength -- Extending the Geographic and Category Footprints -- U.K. Resurgence: Contemporising the Cadbury Strengths -- Overview. The Cadbury Brand: A Personal View. | |
| 588 | 0 | |a Print version record. | |
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| 610 | 2 | 0 | |a Cadbury (Firm) |x History. |
| 610 | 2 | 7 | |a Cadbury (Firm) |2 fast |
| 650 | 0 | |a Confectioners |z Great Britain |x History. | |
| 650 | 0 | |a Chocolate industry |z Great Britain |x History. | |
| 650 | 0 | |a Brand name products |z Great Britain |x History. | |
| 650 | 6 | |a Chocolat |x Industrie |z Grande-Bretagne |x Histoire. | |
| 650 | 6 | |a Produits de marque |z Grande-Bretagne |x Histoire. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industries |x Service. |2 bisacsh | |
| 650 | 7 | |a Brand name products |2 fast | |
| 650 | 7 | |a Chocolate industry |2 fast | |
| 650 | 7 | |a Confectioners |2 fast | |
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| 655 | 7 | |a History |2 fast | |
| 758 | |i has work: |a Cadbury's purple reign (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGqPyVJgXBkhXXXQDjqHwd |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Bradley, John. |t Cadbury's purple reign. |d Chichester, England ; Hoboken, NJ : John Wiley, 2008 |w (DLC) 2008298259 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=470437 |z Texto completo |
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