Cadbury's purple reign : the story behind chocolate's best-loved brand /

'Cadbury's Purple Reign' tells the in-depth story and definitive history of the Cadbury brand, and how it came to be the world's pre-eminent chocolate brand.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Bradley, John, 1957-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Chichester, England ; Hoboken, NJ : John Wiley, 2008.
Temas:
Cadbury (Firm) > History.
Cadbury (Firm)
Confectioners > Great Britain > History.
Chocolate industry > Great Britain > History.
Brand name products > Great Britain > History.
Chocolat > Industrie > Grande-Bretagne > Histoire.
Produits de marque > Grande-Bretagne > Histoire.
BUSINESS & ECONOMICS > Industries > Service.
Brand name products
Chocolate industry
Confectioners
Great Britain
History
Acceso en línea:Texto completo
Descripción
Sumario:'Cadbury's Purple Reign' tells the in-depth story and definitive history of the Cadbury brand, and how it came to be the world's pre-eminent chocolate brand.
Descripción Física:1 online resource (x, 342 pages) : illustrations (some color)
Bibliografía:Includes bibliographical references (pages 336-337) and index.
ISBN:9781119206361
1119206367
9780470753712
0470753714
1282343173
9781282343177

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