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Why women mean business : understanding the emergence of our next economic revolution /

Never before has there been such a confluence of international attention to the economic importance of women and the need for policies to enable them to fulfil their potential. The position of women - as employees, consumers and leaders - is seen as a measure of health, maturity and economic viabili...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Wittenberg-Cox, Avivah
Otros Autores: Maitland, Alison
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Chichester, England ; Hoboken, NJ : Wiley, ©2008.
Temas:
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Womenomics
  • Most of the talent
  • Much of the market
  • Becoming "bilingual", what companies can do
  • Seven steps to successful implementation
  • Culture counts, what countries can do
  • Figuring out females
  • Tomorrow's talent trends--today, "women-friendly" means "people-friendly"
  • Conclusion, from better business to a better world?