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Sales therapy? : effective selling for the small business owner /
If you work in a small business, you have to know how to sell. Full stop. But selling as most people know it doesn't work anymore. It's relationships that count. Real selling is about understanding customers' goals and help.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, NJ :
Capstone Pub.,
©2007.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 082 | 0 | 4 | |a 658.85 |2 22 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Leboff, Grant. | |
| 245 | 1 | 0 | |a Sales therapy? : |b effective selling for the small business owner / |c Grant Leboff. |
| 246 | 3 | 0 | |a Effective selling for the small business owner |
| 260 | |a Hoboken, NJ : |b Capstone Pub., |c ©2007. | ||
| 300 | |a 1 online resource (199 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Moving away from the transactional model -- Selling snow to the Eskimos -- Putting the relationship first -- Deconstructing the myth of benefit selling -- Stop using benefits-start using problem maps -- Why the USP stops you selling -- Your emotional selling point and giving value -- Building pipeline -- Routes to market -- Empowering your buyer -- Understanding your purchasers -- Asking questions-the diagnosis -- When it's time to talk -- Objections and concerns -- Traditionally it's called closing -- Following up-continuing the relationship. | |
| 520 | |a If you work in a small business, you have to know how to sell. Full stop. But selling as most people know it doesn't work anymore. It's relationships that count. Real selling is about understanding customers' goals and help. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Sales management. | |
| 650 | 0 | |a Small business |x Management. | |
| 650 | 0 | |a Selling. | |
| 650 | 0 | |a Customer relations. | |
| 650 | 0 | |a Relationship marketing. | |
| 650 | 6 | |a Ventes |x Gestion. | |
| 650 | 6 | |a Petites et moyennes entreprises |x Gestion. | |
| 650 | 6 | |a Vente. | |
| 650 | 6 | |a Marketing relationnel. | |
| 650 | 7 | |a selling. |2 aat | |
| 650 | 7 | |a Customer relations |2 fast | |
| 650 | 7 | |a Relationship marketing |2 fast | |
| 650 | 7 | |a Sales management |2 fast | |
| 650 | 7 | |a Selling |2 fast | |
| 650 | 7 | |a Small business |x Management |2 fast | |
| 776 | 0 | 8 | |i Print version: |a Leboff, Grant. |t Sales therapy?. |d Hoboken, NJ : Capstone Pub., ©2007 |w (DLC) 2007030930 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=326427 |z Texto completo |
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