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Complete MBA for dummies.

This practical, plain-English guide covers all the basics of a top-notch MBA program, helping readers navigate today's most innovative business strategies in manufacturing, marketing, selling, and advertising. Covers management, entrepreneurship, strategic planning and the latest techniques for...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Allen, Kathleen R.
Otros Autores: Economy, Peter
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, N.J. : Wiley, ©2008.
Edición:2nd ed. /
Colección:--For dummies.
Temas:
Acceso en línea:Texto completo
Descripción
Sumario:This practical, plain-English guide covers all the basics of a top-notch MBA program, helping readers navigate today's most innovative business strategies in manufacturing, marketing, selling, and advertising. Covers management, entrepreneurship, strategic planning and the latest techniques for motivating employees, building global partnerships, and managing risk.
Descripción Física:1 online resource (xviii, 414 pages) : illustrations
ISBN:9780470280133
0470280131