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A new brand of business : Charles Coolidge Parlin, Curtis Publishing Company, and the origins of market research /
Charles Coolidge Parlin was considered by many to be the founder of market research. Working for the dominant Curtis Publishing Company, he revolutionized the industry by providing added value to advertisers through information about the racial, ethnic, and regional biases of readers and consumers....
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Philadelphia :
Temple University Press,
2010.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- A new era of business
- An unlikely leader
- What was commercial research?
- Winning over the skeptics
- Barbarians, farmers, and consumers
- Readers as consumers
- Chasing the consumer, protecting the company
- The legacy of commercial research.