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A new brand of business : Charles Coolidge Parlin, Curtis Publishing Company, and the origins of market research /
Charles Coolidge Parlin was considered by many to be the founder of market research. Working for the dominant Curtis Publishing Company, he revolutionized the industry by providing added value to advertisers through information about the racial, ethnic, and regional biases of readers and consumers....
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Philadelphia :
Temple University Press,
2010.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Ward, Douglas B., |d 1961- |1 https://id.oclc.org/worldcat/entity/E39PCjHkXHGvd6BtvtkFbFCrVP | |
| 245 | 1 | 2 | |a A new brand of business : |b Charles Coolidge Parlin, Curtis Publishing Company, and the origins of market research / |c Douglas B. Ward. |
| 260 | |a Philadelphia : |b Temple University Press, |c 2010. | ||
| 300 | |a 1 online resource (viii, 228 pages) : |b illustrations, maps | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a A new era of business -- An unlikely leader -- What was commercial research? -- Winning over the skeptics -- Barbarians, farmers, and consumers -- Readers as consumers -- Chasing the consumer, protecting the company -- The legacy of commercial research. | |
| 588 | 0 | |a Print version record. | |
| 520 | |a Charles Coolidge Parlin was considered by many to be the founder of market research. Working for the dominant Curtis Publishing Company, he revolutionized the industry by providing added value to advertisers through information about the racial, ethnic, and regional biases of readers and consumers. By maintaining contact with both businesses and customers, Parlin and Curtis publications were able to turn consumer wants into corporate profits. In A New Brand of Business, Douglas Ward provides an intriguing business history that explains how and why Curtis developed. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 590 | |a JSTOR |b Books at JSTOR Demand Driven Acquisitions (DDA) | ||
| 600 | 1 | 0 | |a Parlin, Charles Coolidge, |d 1872-1942. |
| 610 | 2 | 0 | |a Curtis Publishing Company. |
| 600 | 1 | 1 | |a Parlin, Charles Coolidge, |d 1872-1942. |
| 600 | 1 | 7 | |a Parlin, Charles Coolidge, |d 1872-1942 |2 fast |1 https://id.oclc.org/worldcat/entity/E39PBJmMYYDvycqKgBdTkxtkDq |
| 610 | 2 | 7 | |a Curtis Publishing Company |2 fast |
| 650 | 0 | |a Marketing research |z United States |x History. | |
| 650 | 6 | |a Marketing |x Recherche |z États-Unis |x Histoire. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Research. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x General. |2 bisacsh | |
| 650 | 7 | |a Marketing research |2 fast | |
| 651 | 7 | |a United States |2 fast |1 https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq | |
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| 776 | 0 | 8 | |i Print version: |a Ward, Douglas B., 1961- |t New brand of business. |d Philadelphia : Temple University Press, 2010 |z 9781439900154 |w (DLC) 2008047856 |w (OCoLC)263993796 |
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