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Advanced Web metrics with Google Analytics /
"This second edition of the bestselling Advanced Web Metrics with Google Analytics is the perfect book for marketers, vendors, consultants, and Webmasters who want to learn the installation, configuration, tracking techniques, and best practices of Google Analytics. Advanced Web Metrics with Go...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Indianapolis, Ind. :
Wiley Pub.,
©2010.
|
| Edición: | 2nd ed. |
| Colección: | Serious skills.
|
| Temas: | |
| Acceso en línea: | Texto completo Texto completo |
Tabla de Contenidos:
- Advanced Web Metrics with Google Analytics, 2nd Edition; Acknowledgments; About the Author; Contents; Foreword; Introduction; Who Should Read This Book; What Is Covered in This Book; GA IQ Coupon; How to Contact the Author; Part I: Measuring Success; Chapter 1: Why Understanding Your Web Traffic Is Important to Your Business; Chapter 2: Available Methodologies and Their Accuracy; Chapter 3: Google Analytics Features, Benefits, and Limitations; Part II: Using Google Analytics Reports; Chapter 4: Using the Google Analytics Interface; Chapter 5: Reports Explained.
- Part III: Implementing Google AnalyticsChapter 6: Getting Up and Running with Google Analytics; Chapter 7: Advanced Implementation; Chapter 8: Best-Practices Configuration Guide; Chapter 9: Google Analytics Hacks; Part IV: Using Visitor Data to Drive Website Improvement; Chapter 10: Focusing on Key Performance Indicators; Chapter 11: Real-World Tasks; Chapter 12: Integrating Google Analytics with Third-Party Applications; Appendix A: Regular Expressio.