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Measuring up : how advertising affects self-image /
Explores the forms and channels of power used in one of the most insidious and overt means of mass influence in popular culture.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Philadelphia :
University of Pennsylvania Press,
©2002.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Shields, Vickie Rutledge. | |
| 245 | 1 | 0 | |a Measuring up : |b how advertising affects self-image / |c Vickie Rutledge Shields with Dawn Heinecken. |
| 260 | |a Philadelphia : |b University of Pennsylvania Press, |c ©2002. | ||
| 300 | |a 1 online resource (xvi, 206 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
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| 504 | |a Includes bibliographical references (pages 187-195) and index. | ||
| 505 | 0 | 0 | |g 1. |t Theory and method -- |g 2. |t Stereotypes and body parts : advertising content -- |g 3. |t What do ads teach us about gender -- |g 4. |t Signs of the times : a semiotics of gender ads -- |g 5. |t Weighing in and measuring up -- |g 6. |t Elizabeth's story -- |g 7. |t Differences within gender : manufacturing distance -- |g 8. |t Interventions and changes -- |g 9. |t Final thoughts. |
| 506 | |3 Use copy |f Restrictions unspecified |2 star |5 MiAaHDL | ||
| 533 | |a Electronic reproduction. |b [Place of publication not identified] : |c HathiTrust Digital Library, |d 2010. |5 MiAaHDL | ||
| 538 | |a Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. |u http://purl.oclc.org/DLF/benchrepro0212 |5 MiAaHDL | ||
| 583 | 1 | |a digitized |c 2010 |h HathiTrust Digital Library |l committed to preserve |2 pda |5 MiAaHDL | |
| 588 | 0 | |a Print version record. | |
| 520 | |a Explores the forms and channels of power used in one of the most insidious and overt means of mass influence in popular culture. | ||
| 546 | |a In English. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 590 | |a JSTOR |b Books at JSTOR Demand Driven Acquisitions (DDA) | ||
| 650 | 0 | |a Gender identity in mass media. | |
| 650 | 0 | |a Advertising. | |
| 650 | 0 | |a Semiotics. | |
| 650 | 0 | |a Publicity. | |
| 650 | 2 | |a Advertising. | |
| 650 | 6 | |a Identité de genre dans les médias. | |
| 650 | 6 | |a Publicité. | |
| 650 | 6 | |a Sémiotique. | |
| 650 | 7 | |a advertising. |2 aat | |
| 650 | 7 | |a SOCIAL SCIENCE |x Sociology |x General. |2 bisacsh | |
| 650 | 7 | |a Publicity |2 fast | |
| 650 | 7 | |a Advertising |2 fast | |
| 650 | 7 | |a Gender identity in mass media |2 fast | |
| 650 | 7 | |a Semiotics |2 fast | |
| 700 | 1 | |a Heinecken, Dawn. | |
| 758 | |i has work: |a Measuring up (Text) |1 https://id.oclc.org/worldcat/entity/E39PCXGF6cjDTkDKhJDTCYht6q |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Shields, Vickie Rutledge. |t Measuring up. |d Philadelphia : University of Pennsylvania Press, ©2002 |w (DLC) 2001041462 |w (OCoLC)47183645 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=3442140 |z Texto completo |
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