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Innovation X : why a company's toughest problems are its greatest advantage /
A fresh approach to succeeding with innovation, grounded in insights about rapidly changing customers, competitors and technologies. Written by a director at the award-winning global innovation firm frog design, this vital book shows business leaders and managers how to accomplish truly effective in...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
San Francisco, CA :
Jossey-Bass,
©2010.
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| Edición: | 1st ed. |
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | A fresh approach to succeeding with innovation, grounded in insights about rapidly changing customers, competitors and technologies. Written by a director at the award-winning global innovation firm frog design, this vital book shows business leaders and managers how to accomplish truly effective innovation in today's disruptive climate. Richardson shows how business is filled with "X-problems"--Tough new challenges that present massive innovation opportunities, but also risks. Thriving in a world of X-problems requires harnessing four specific approaches: Immersion, Convergence, Div |
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| Descripción Física: | 1 online resource (250 pages) : illustrations |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9780470583470 0470583479 9780470583494 0470583495 9780470482193 0470482192 |