Tourism and generation Y /

This book explores the concept of generational cohorts and its implications for tourism. In particular, this book focuses on a generational cohort variously referred to as Generation Y, the Y Generation, the Net or Web Generation, the Millennials, Nexters, Thatcher's Children, Generation Next,...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Benckendorff, Pierre, Moscardo, Gianna, Pendergast, Donna (Donna Lee)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Wallingford, Oxfordshire, UK ; Cambridge, MA : CAB International, 2010.
Temas:
Tourism.
Tourism > Social aspects.
Culture and tourism.
Ethnotourisme.
SOCIAL SCIENCE > Anthropology > Cultural.
POLITICAL SCIENCE > Public Policy > Cultural Policy.
SOCIAL SCIENCE > Popular Culture.
Behaviour.
Consumer attitudes.
Consumer behaviour.
Consumer preferences.
Generations.
Visitor behaviour.
Culture and tourism
Tourism
Tourism > Social aspects
Acceso en línea:Texto completo
Descripción
Sumario:This book explores the concept of generational cohorts and its implications for tourism. In particular, this book focuses on a generational cohort variously referred to as Generation Y, the Y Generation, the Net or Web Generation, the Millennials, Nexters, Thatcher's Children, Generation Next, Echo Boomers or the Digital Generation. The book consists of 14 chapters presented in three parts: Gen Y and tourism; Gen Y tourist behaviour; and capitalizing on Gen Y as consumers and producers.
Descripción Física:1 online resource (xii, 170 pages)
Bibliografía:Includes bibliographical references and index.
ISBN:9781845936020
1845936027

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