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Vulcans, earthlings and marketing ROI : getting finance, marketing and advertising onto the same planet /

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Detalles Bibliográficos
Clasificación:	Libro Electrónico
Autor principal:	Rutherford, David
Autor Corporativo:	Institute of Communication Agencies
Otros Autores:	Knowles, Jonathan
Formato:	Electrónico eBook
Idioma:	Inglés
Publicado:	Waterloo, Ont. : Wilfrid Laurier University Press, ©2008.
Temas:	Advertising > Rate of return. Brand name products > Valuation. Marketing > Finance. Rate of return. Marketing > Finances. Publicité > Taux de rendement. Produits de marque > Évaluation. Taux de rendement. BUSINESS & ECONOMICS > Marketing > General. BUSINESS & ECONOMICS > Distribution. Advertising > Rate of return Brand name products > Valuation Marketing > Finance Rate of return Computer network resources.
Acceso en línea:	Texto completo

Vulcans, Earthlings and Marketing ROI : Getting Finance, Marketing and Advertising onto the Same Planet /

Vulcans, Earthlings and Marketing ROI : Getting Finance, Marketing and Advertising onto the Same Planet /

por Rutherford, David
Publicado 2008

Texto completo

Electrónico eBook

Vulcans, earthlings and marketing ROI : getting finance, marketing and advertising onto the same planet /

Vulcans, earthlings and marketing ROI : getting finance, marketing and advertising onto the same planet /

por Rutherford, David
Publicado 2008

Texto completo

Electrónico eBook

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