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Visual identities /
The six essays of Visual Identities are an important contribution to the growing field of industrial semiotics. Floch's major strength is his analysis of signs in a way which is both industrially relevant and textually precise. Until recently there have been two quite different and distinct way...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés Francés |
| Publicado: |
London ; New York :
Continuum,
2000.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | The six essays of Visual Identities are an important contribution to the growing field of industrial semiotics. Floch's major strength is his analysis of signs in a way which is both industrially relevant and textually precise. Until recently there have been two quite different and distinct ways of understanding commercial signs, such as logos and advertisements. Industry-based work has tended to look at questions of marketing and has often been reduced to the mass psychology of 'appeal' and audience research, whereas the textual analysis of commercial signs has tended to come from limited pos. |
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| Descripción Física: | 1 online resource (vii, 179 pages) : illustrations |
| Bibliografía: | Includes bibliographical references (pages 172-174) and index. |
| ISBN: | 184714148X 9781847141484 9780826447395 0826447392 1281298050 9781281298058 |