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The global theme park industry /

"This book provides an understanding of the nature and function of theme parks as spaces of entertainment, with comprehensive analyses of their operation, strategies, finance and marketing. Illustrated throughout by worldwide case studies, empirical data and practical examples, this book will b...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Anton Clavé, S. (Salvador)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Wallingford, UK ; Cambridge, MA : CABI, ©2007.
Temas:
Acceso en línea:Texto completo
Descripción
Sumario:"This book provides an understanding of the nature and function of theme parks as spaces of entertainment, with comprehensive analyses of their operation, strategies, finance and marketing. Illustrated throughout by worldwide case studies, empirical data and practical examples, this book will be of interest to students in leisure and tourism management, and to practitioners in the industry, providing a practical guide to the planning and development of theme parks."--Jacket.
Notas:"Translated by Andrew Clarke"--Title page verso.
Descripción Física:1 online resource (xxi, 459 pages) : illustrations, maps
Bibliografía:Includes bibliographical references (pages 429-447) and index.
ISBN:9781845932107
1845932102
1280953012
9781280953019
6610953015
9786610953011