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Retail franchising /
Franchising has long been a popular mode of expansion for manufacturing firms and service sector companies, particularly those operating in the fast food restaurant business. However, in recent years retailing has become a major sector of franchise growth in advanced economies.
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford, England :
Emerald Group Pub.,
©2002.
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| Colección: | International journal of retail & distribution management ;
30, v. 5. |
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Franchising, retailing and the development of e-commerce
- Towards plural forms, franchising/company-owned systems, in the French cosmetics retail industry
- The failure of business format franchising in British forecourt retailing: a case study of the rebranding of Shell retail's forecourts
- International retail franchising: a conceptual framework.