Retail franchising /

Franchising has long been a popular mode of expansion for manufacturing firms and service sector companies, particularly those operating in the fast food restaurant business. However, in recent years retailing has become a major sector of franchise growth in advanced economies.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Doherty, Anne Marie
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bradford, England : Emerald Group Pub., ©2002.
Colección:International journal of retail & distribution management ; 30, v. 5.
Temas:
Franchises (Retail trade)
Retail trade > Management.
Concessions (Commerce de détail)
franchises.
BUSINESS & ECONOMICS > Franchises.
Retail trade > Management
Computer network resources.
Acceso en línea:Texto completo
Descripción
Sumario:Franchising has long been a popular mode of expansion for manufacturing firms and service sector companies, particularly those operating in the fast food restaurant business. However, in recent years retailing has become a major sector of franchise growth in advanced economies.
Descripción Física:1 online resource (113 pages)
ISBN:1845446534
9781845446536
ISSN:0959-0552 ;

Ejemplares similares