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Communicating science : professional, popular, literary /
"In recent years governments and scientific establishments have been encouraging the development of professional and popular science communication. This book critically examines the origin of this drive to improve communication, and discusses why simply improving scientists' communication...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
Cambridge University Press,
©2010.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | "In recent years governments and scientific establishments have been encouraging the development of professional and popular science communication. This book critically examines the origin of this drive to improve communication, and discusses why simply improving scientists' communication skills and understanding of their audiences may not be enough. Written in an engaging style, and avoiding specialist jargon, this book provides an insight into science's place in society by looking at science communication in three contexts : the professional patterns of communication among scientists, popular communication to the public, and science in literature and drama. This three-part framework shows how historical and cultural factors operate in today's complex communication landscape, and should be actively considered when designing and evaluating science communication. Ideal for students and practitioners in science, engineering and medicine, this book provides a better understanding of the culture, sociology and mechanics of professional and popular communication"--Provided by publisher |
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| Descripción Física: | 1 online resource (xxiv, 324 pages) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9780511641466 051164146X 9780511640100 0511640102 9780511639029 0511639023 9780511803918 0511803915 0511847556 9780511847554 1107188318 9781107188310 0511640781 9780511640780 1282388738 9781282388734 9786612388736 6612388730 0511637950 9780511637957 |