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Ethics and international marketing : research background and challenges /
The aim of this e-book is to provide diverse views on the complexity of ethical issues in the context of international marketing. It is the outcome of the efforts and contributions of several authors and reviewers who are passionate supporters of the overwhelming need for international marketing eth...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford, England :
Emerald Group Pub.,
Ã2005.
|
| Colección: | International marketing review ;
v. 22, no. 5. |
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- EDITORIAL ADVISORY BOARD; Ethics and international marketing; Has the medium (roast) become the message?; Consumer preferences for the marketing of ethically labelled coffee; A cross-cultural study of the role of religion in consumers' ethical positions; International green marketing; Comparing Thai and US businesspeople; An ethics of representation for international marketing communication