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Ethics and international marketing : research background and challenges /
The aim of this e-book is to provide diverse views on the complexity of ethical issues in the context of international marketing. It is the outcome of the efforts and contributions of several authors and reviewers who are passionate supporters of the overwhelming need for international marketing eth...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford, England :
Emerald Group Pub.,
Ã2005.
|
| Colección: | International marketing review ;
v. 22, no. 5. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 082 | 0 | 4 | |a 174.4 |2 22 |
| 049 | |a UAMI | ||
| 245 | 0 | 0 | |a Ethics and international marketing : |b research background and challenges / |c guest editors Marilyn Carrigan, Svetla Marinova and Isabelle Szmigin. |
| 260 | |a Bradford, England : |b Emerald Group Pub., |c Ã2005. | ||
| 300 | |a 1 online resource (125 pages). | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a data file |2 rda | ||
| 490 | 1 | |a International marketing review, |x 0265-1335 ; |v v. 22, no. 5 | |
| 588 | 0 | |a Print version record. | |
| 520 | |a The aim of this e-book is to provide diverse views on the complexity of ethical issues in the context of international marketing. It is the outcome of the efforts and contributions of several authors and reviewers who are passionate supporters of the overwhelming need for international marketing ethics. All papers included in the e-book have been subjected to a rigorous review process by internationally renowned experts in the field. | ||
| 505 | 0 | |a EDITORIAL ADVISORY BOARD; Ethics and international marketing; Has the medium (roast) become the message?; Consumer preferences for the marketing of ethically labelled coffee; A cross-cultural study of the role of religion in consumers' ethical positions; International green marketing; Comparing Thai and US businesspeople; An ethics of representation for international marketing communication | |
| 504 | |a Includes bibliographical references. | ||
| 546 | |a English. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Business ethics. | |
| 650 | 0 | |a Marketing. | |
| 650 | 6 | |a Morale des affaires. | |
| 650 | 6 | |a Marketing. | |
| 650 | 7 | |a marketing. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Business Ethics. |2 bisacsh | |
| 650 | 7 | |a Business ethics |2 fast | |
| 650 | 7 | |a Marketing |2 fast | |
| 655 | 4 | |a Computer network resources. | |
| 700 | 1 | |a Carrigan, Marilyn. | |
| 700 | 1 | |a Marinova, Svetla Trifonova. | |
| 700 | 1 | |a Szmigin, Isabelle. | |
| 758 | |i has work: |a Ethics and international marketing (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGryBC3KkdHGHdg7jtp7BK |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |z 1-84544-819-7 |
| 830 | 0 | |a International marketing review ; |v v. 22, no. 5. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=253986 |z Texto completo |
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